You’re not behind.
You’re unpositioned.
An 8-week program for designers, art directors, and creative directors, including those building a name around AI, who’ve done enough real work to know they’re good at this. The market just doesn’t see it yet.
Book a free 30-min call
If this sounds familiar
You’ve been doing this long enough that you expected things to be clearer by now, but you still can’t explain in one line why someone should hire or hire from you.
Your LinkedIn and portfolio look like everyone else’s in your field, even though your work doesn’t.
You’re working with AI tools daily, but you’re not sure how to talk about that in a way that builds credibility instead of suspicion.
People who are doing objectively less interesting work than you are more visible, and you don’t know why that bothers you so much.
The actual problem
Personal branding doesn’t fix a positioning problem. It just makes the confusion louder and more public.
Most advice goes straight to visibility: post more, show up more, build a brand. Recast starts one step earlier. We get your positioning right first, the argument for why your work matters and to whom, then build the visible presence on top of it. In that order, not the other way around.
Eight weeks. Two outcomes.
WEEK 01
Diagnosis
A clear, honest read on where your positioning is actually breaking down.
Audit of your current messaging and presence
A map of where attention and trust leak
Honest gap analysis against your real goals
WEEK 02
Positioning
The argument for what makes you valuable, stated in language you’d actually use.
Core value proposition, clearly defined
A positioning statement you can repeat
Language pulled from real conversations
WEEK 03
Portfolio Narrative
Rebuilding how your work tells a story, not just shows a result.
Projects reframed as narratives
Lead with the problem and the outcome
A structure that builds belief
WEEK 04
Personal Branding
Turning your positioning into a public presence on LinkedIn and beyond.
Profile rebuilt around your positioning
Clear content pillars to post against
A voice that actually sounds like you
WEEK 05
Visibility & Outreach
A system for getting in front of the right people, not just posting and hoping.
A target list of people who matter
A repeatable outreach cadence
Warm intros over cold spam
WEEK 06
AI in Practice
Using and talking about AI in a way that adds to your credibility, not questions it.
AI workflows that save real time
Framing that signals judgment
Concrete examples you can point to
WEEK 07
Case Studies
Two real, working case studies that prove the positioning in action.
Two end-to-end case studies
Proof tied to measurable outcomes
Assets ready to share anywhere
WEEK 08
The Pitch
A plan for pitching your positioning into the rooms that decide.
A pitch narrative that lands
Materials prepared and rehearsed
A clear plan for what comes next
GETTING STARTED
No generic pitch on the call. We’ll talk through where your positioning is actually breaking down, and whether Recast is the right fit before anything else.
Book a free 30-min call